ECONOMIC STIMULUS: LENNY’S SUB SHOP INTRODUCES REWARDS PROGRAM

Armed with a fanatical following full of folks often expressing their deep admiration of Lenny’s Sub Shops, with three powerful words, “I Love Lenny’s”, the 157-unit sandwich specialists, are rewarding fans for their loyalty with free subs.

Lenny’s Sub Shop introduced the Substantial Rewards Program in the Spring of 2010 through their website built by 305 Spin.  The program allows Lenny’s fanatics to earn rewards for their patronage. When customers buy nine qualifying menu items, they’ll receive the tenth absolutely free.

“Although the reward we offer to our guests every day is in our premium products and exceptional service, we felt it necessary to give our loyal guests a great incentive to dine with us more often during a rough economy,” said Brent Alvord, President of Lenny’s Sub Shop.

Franchisees of Lenny’s Sub Shop agree. “We’ve all experienced a good deal of penny pinching due to this recession,” said Lawson Fisher, a multi-unit franchisee in Memphis, Tennessee. “I’m glad that my business can participate in easing the stress on our guests’ wallets during this time, even if just a little.”

Let 305 Spin help your business or organization set up an online rewards program and you might just experience your own economic stimulus!

www.lennys.com/section.cfm?section=rewards 

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