Does Your Business Really Need a Facebook Page?

So you've heard everyone talking about getting a Facebook page -
but is a Facebook page for your business worth the effort?

We think it is. Check out some of the reasons below:

• Location, Location, Location  There are millions of very active users on Facebook. It's probably a good idea to have your business represented on the world's most popular virtual meeting place.

• Put a Personal Face on Your Company and Amplify Engagement With Your Customers  While your website can offer great information about your business, Facebook can serve as a less formal way to connect and interact with customers. Regularly updated posts can offer a trusted source of information about your business to customers.

• Collect Valuable Feedback  Wonder what your customers would think about a new service or product or what they think about one you are already offering? Now you can ask them through your Facebook page and get timely feedback. People love ways of engaging and feeling like they are contributing to important decisions.

• Tap Into Digital Word-of-Mouth  Everyone knows word-of-mouth is one of the most powerful ways to market your business, so why not get people talking about your business online? When someone becomes a fan of your business on Facebook, your name and logo will appear on their profile page and your name will appear in their profile feed, so even more users will be able to discover your Facebook page through their friends' profiles and Facebook searches.

• And One Last Thing  It's highly likely that your competition and prospects are already using Facebook.

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